Consumer Smartphone Behavior
Consumer smartphone behavior, if it can be deciphered, is a potential gold mine of information. Quextit Media today published a list of “Eight ways to protect your corporate data” on your smartphone, and cited a study done by the Ponemon Institute about consumers and their smartphone behaviour. The infographic below reflects the aggregate consumer smartphone behavior of all 734 participants in the study.
Voice remains the killer app! And RIM (oops, BlackBerry) invented the smartphone to do email, and outside traditional voice calling, that remains the number one use.