Who woulda known that an exclamation point would be a plus on LinkedIn and a minus on Twitter? Who would have thought that a mere 1-5 words would be the most appropriate length of tweet if aimed at consumers? Regular business users of social media owe a big Thank You to content marketing company Compendium. The infographic belowRead more about Social Media Infographic by Compendium reveals differences between social media marketing to business vs consumers.[…]
Ken Mair has prepared this excellent piece on marketing small business using bootstrapped resources, something very near and dear to my heart as a small business and startup guy. Written in spring 2011, it is a very good roadmap for any small business. Click the thumbnail below or here to download the PDF. You canRead more about Marketing your Business on a Shoestring Budget, or Bootstrapped Marketing. #in[…]
I don’t understand how it is even remotely possible that the market would value a Facebook user at more than a LinkedIn user. I have never clicked on a Facebook ad. I suspect I’m not alone. Neither I, nor any person on earth, has EVER paid to be a Facebook user. On the other hand,Read more about Interesting that a Facebook user is worth more than a LinkedIn user…[…]
WePay put a different spin on guerrilla marketing last fall at PayPal’s developer conference. Using a bit of ingenuity, sprinkled with chutzpah, they managed to put “the freeze” on often-hated giant PayPal. See the article on TechCrunch.
Antonio Garcia-Martinez is former merchant bankder who started AdGrok, a company that makes using online advertising easier for businesses. He wrote this article about what to expect and how to plan for the worst as a startup company. This all applies even more in the high tech space than anywhere, due to the short halfRead more about Excellent article for budding Startup CEO’s and their teams…[…]
You may have heard about the plan to own the leafs. I think it’s crazy, despite my story below. In any case, why not give it a try… Click here to get there. In theory if you had the right person with the right combination of charisma, money and connections you COULD put a fundRead more about Is it possible for the fans to own the leafs?[…]